• Tobie DePauw

Classic Routes

Updated: Dec 16, 2019

Have you ever tried finding a good route on the internet?

Finding routes themselves is easy... too easy.

In fact, a quick search for routes in Madison yielded over 40,000 routes to choose from. But are they any good? Who is authoring all those routes? And can you trust them?

This is one of biggest problems we’re working to solve with Ride Spot. On our platform, we promote routes from local shops, brands, and advocacy groups above the routes from regular riders. We call them “Classic Routes”. We believe our Affiliates will share the best routes in order to showcase their local knowledge and build their brand.

It’s a well-known fact that any bike shop worth its salt is a repository for good routes. Ride Spot is a place to broadcast that local knowledge and curate experiences for your current and potential followers. Creating a library of Classic Routes is a great way to broadcast your local knowledge, inspire your followers to ride and build your brand.

The Discover Page displays Classic Routes at the top.

What kind of routes should you post as Classics?

  • Local favorites

  • Secrets and shortcuts

  • Beginner routes: simple, safe routes for new riders

  • Common commuter routes: safest across town, to school, etc.

  • Routes by rider type: road, mountain, commuter

  • Routes by category: road, gravel, mountain routes

  • Routes by distance: 5 mi., 10 mi., 30mi, etc

Once you’ve made a list of Classics on paper, it’s time to get them added to your profile, We recommend creating the routes in the Route Builder in order to generate RideCards with turn-by-turn directions. Once the route is in, but before hitting "Save", add some Points of Interest (POI) to highlight places riders should know about. These may include places to grab water, coffee or beer, places to be careful, technical features on a trail, or your company’s location.

As you add images and descriptions to your Classic Routes, think about what you want people to see and know about the experience of riding that route. Ride Spot is an experience-centered platform. Share the best tips for a good ride. Highlight the products you recommend for that route. Riders will appreciate knowing more information before they decide to ride it.

Classic Routes appear at the top of local searches, above the routes submitted by regular riders. Classics are then sorted by 'likes', so recruit your staff and friends of the shop to give them a 'like' to bump up your routes!

Once your library is in Ride Spot, pick your top 4-8 routes and order RideCards, along with a display or two to make use of your Classics in the store. Click here to read more or click here to order!


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