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    Local Knowledge = Value

    Local Knowledge = Value

    One of the most common questions in any bike shop — right behind “Can I get some air?” and “Will you match this price?” — is “Where’s a good place to ride around here?” The bike shop is where we all go to find the best routes. By “we” I mean self-identifying cyclists who know that trick. Bike shops retain a unique position in the the community this way. They are a repository for local ride knowledge. When I travel, the first place I go to find out where to ride is the local b
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    Ride Spot is an initiative of PeopleForBikes. The PeopleBikes Foundation is a 501(c)(3) organization (EIN 20-4306888) and the PeopleForBikes Coalition is a 501(c)(6) organization (EIN 39-1946697).

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