#ClassicRoutes

Return on Investment on Women’s Beginner Group Rides

As the summer season is winding down, lots of shops are starting to think about how they can take advantage of the slow season to help improve their business once the weather warms up in a few months. It’s a perfect time to make sure your Ride Spot presence is robust: adding routes of all kinds from short 10-milers for families, all the way up to 100-mile suffer-fests for your enthusiast riders. Send your staff out on a slow Monday to capture photos and the experience, tell t

It's time to make time for Classic Routes!

Creating a library of routes to share in the store might sound daunting, but it doesn't have to be. You already have the routes. They’re just hidden in your head, or your staff’s heads, or in a pile of GPX files. Now it’s time to import/draw them into Ride Spot, add some anecdotes and images, and you’re good to go. Maybe this is a good excuse for you or some key staff to get out for a ride and share some experiences. Yes, I’m telling you to go ride your bike. To determine whi

Are You Missing Women in Your Group Rides?

“I’m looking for community,” says Melissa Henao-Robledo, a business development professional in the Austin, TX area. Melissa purchased her new e-bike with the intent of riding more and finding people to ride with. She found out about the Bicycle Sport Shop Women’s ride day online and decided to check out their Bee Cave casual ride. “I will definitely be back,” she said after the 15-mile loop around the hilly suburb. Women like Melissa are in every city across the country — in

The Power of Beginner Women's Group Rides

It’s a muggy Saturday morning in Bee Cave - a suburb outside Austin, TX. Twenty or so women are gathered around a tent in the parking lot of Bicycle Sport Shop chatting and comparing bikes. There are fancy 2020 road bikes with electronic shifting present, as well as 20 year old hybrids, and big box store mountain bikes. It’s Women’s Ride Day for Bicycle Sport Shop’s Laura Neighbors, which also happens to be her favorite group ride of the month. The women I work with don’t thi

How Progressive Beginner Group Rides Make You More Money: Part 5

We already talked about how your C and D group riders have the most potential for sales and services, and here we’re going to talk about ways to track those sales to help you fine tune your program to make the most money. “If your average shop employee makes between $15-$20/hourly, and they spend four hours planning and executing a ride, you’ve spent $80/week on that employee to see potentially huge returns,” says Robert Ford of Global Bikes. “You’ve already broken even on a

How Progressive Beginner Group Rides Make You More Money: Part 4

Make yourself indispensable as the expert and your customers will return to when they’re ready for a new bike, services or accessories.

How Progressive Beginner Group Rides Make You More Money: Part 3

Time off the sales floor and away from your customers costs you money, so finding and using tools to streamline and organize beginner group

How Progressive Beginner Group Rides Make You More Money: Part 5

We’re aiming higher than just breaking even, we want you to see the highest return on your investment.

How Progressive Beginner Group Rides Make You More Money: Part 2

The secret sauce to Global Bikes’ BEST series? The investment in payroll for an employee to be in charge of the event.

How Progressive Beginner Group Rides Make You More Money: Part 1

"It is worth my time and payroll investment to have my employees plan and execute events that cater to beginner to intermediate riders.

The Business Power of Beginner Bike Rides

How progressive bread-and-butter rides and events can sell more bikes, capture new customers + elevate your shop.

A Route By Any Other Name

Naming your Classic Routes is important. How you title your Classic Routes will be a "first impression" for your brand, so you'll want it to be helpful and accurate. It's ok to have fun with it, too! There are a couple ways riders can find your routes and the most common one will be on the "Discover" page: It can be helpful to include a concise hint at the nature of the ride so riders can quickly identify if the route might be right for them. New riders will especially apprec

How does Ride Spot help my business?

Simply put, Ride Spot is a toolkit for using your local route knowledge and riding activities to add value to your brand. Pairing products with experiences is a powerful way to build better relationships with your customers. Ride Spot currently has three main business features: Classic Routes, Events, and Challenges. These three tools will help you inspire and engage your followers in a whole new way. Creating an active community around your establishment through inspires loy

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