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Jordan Trout, Ride Spot Event Guru
- 2 min
Are You Missing Women in Your Group Rides?
“I’m looking for community,” says Melissa Henao-Robledo, a business development professional in the Austin, TX area. Melissa purchased her new e-bike with the intent of riding more and finding people to ride with. She found out about the Bicycle Sport Shop Women’s ride day online and decided to check out their Bee Cave casual ride. “I will definitely be back,” she said after the 15-mile loop around the hilly suburb. Women like Melissa are in every city across the country — in
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Jordan Trout, Ride Spot Event Guru
- 2 min
The Power of Beginner Women's Group Rides
It’s a muggy Saturday morning in Bee Cave - a suburb outside Austin, TX. Twenty or so women are gathered around a tent in the parking lot of Bicycle Sport Shop chatting and comparing bikes. There are fancy 2020 road bikes with electronic shifting present, as well as 20 year old hybrids, and big box store mountain bikes. It’s Women’s Ride Day for Bicycle Sport Shop’s Laura Neighbors, which also happens to be her favorite group ride of the month. The women I work with don’t thi
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Jordan Trout, Ride Spot Event Guru
- 2 min
How Progressive Beginner Group Rides Make You More Money: Part 5
We already talked about how your C and D group riders have the most potential for sales and services, and here we’re going to talk about ways to track those sales to help you fine tune your program to make the most money. “If your average shop employee makes between $15-$20/hourly, and they spend four hours planning and executing a ride, you’ve spent $80/week on that employee to see potentially huge returns,” says Robert Ford of Global Bikes. “You’ve already broken even on a
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Jordan Trout, Ride Spot Event Guru
- 2 min
How Progressive Beginner Group Rides Make You More Money: Part 5
We’re aiming higher than just breaking even, we want you to see the highest return on your investment.
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Jordan Trout, Ride Spot Event Guru
- 2 min
The Business Power of Beginner Bike Rides
How progressive bread-and-butter rides and events can sell more bikes, capture new customers + elevate your shop.
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