Bike rides that have options for non-enthusiasts are changing how people experience biking while keeping things just spicy enough for long d

As the summer season is winding down, lots of shops are starting to think about how they can take advantage of the slow season to help im...

“I’m looking for community,” says Melissa Henao-Robledo, a business development professional in the Austin, TX area. Melissa purchased he...

It’s a muggy Saturday morning in Bee Cave - a suburb outside Austin, TX. Twenty or so women are gathered around a tent in the parking lot...

We already talked about how your C and D group riders have the most potential for sales and services, and here we’re going to talk about w...

Make yourself indispensable as the expert and your customers will return to when they’re ready for a new bike, services or accessories.

Time off the sales floor and away from your customers costs you money, so finding and using tools to streamline and organize beginner group

We’re aiming higher than just breaking even, we want you to see the highest return on your investment.

The secret sauce to Global Bikes’ BEST series? The investment in payroll for an employee to be in charge of the event.

"It is worth my time and payroll investment to have my employees plan and execute events that cater to beginner to intermediate riders.

How progressive bread-and-butter rides and events can sell more bikes, capture new customers + elevate your shop.

For Land Run 100’s fifth event in 2017, founder Bobby Wintle called and said he wanted to do something special with the route. Historical...

Get everything and everyone on the same page with Events. Events are a key part of creating an active community around bicycle retail, bu...