Return on Investment on Women’s Beginner Group Rides

As the summer season is winding down, lots of shops are starting to think about how they can take advantage of the slow season to help improve their business once the weather warms up in a few months. It’s a perfect time to make sure your Ride Spot presence is robust: adding routes of all kinds from short 10-milers for families, all the way up to 100-mile suffer-fests for your enthusiast riders. Send your staff out on a slow Monday to capture photos and the experience, tell the story of your favorite routes. Once your Ride Spot Affiliate Profile is dialed in - think about ways you can engage new customers through group rides. By adding just one ride focused on women, your opportunities can b

For Affiliate support, contact:




2580 55th St #200

Boulder, CO 80301

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Ride Spot is an initiative of PeopleForBikes. The PeopleBikes Foundation is a 501(c)(3) organization (EIN 20-4306888) and the PeopleForBikes Coalition is a 501(c)(6) organization (EIN 39-1946697).

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