It's time to make time for Classic Routes!

Creating a library of routes to share in the store might sound daunting, but it doesn't have to be. You already have the routes. They’re just hidden in your head, or your staff’s heads, or in a pile of GPX files. Now it’s time to import/draw them into Ride Spot, add some anecdotes and images, and you’re good to go. Maybe this is a good excuse for you or some key staff to get out for a ride and share some experiences. Yes, I’m telling you to go ride your bike. To determine which routes you should share, run through this list of questions and you’ll have a library in no time. Where do I/we like to ride? What bikes do we sell the most? Where should folks ride them? What route(s) would make a ne

Are You Missing Women in Your Group Rides?

“I’m looking for community,” says Melissa Henao-Robledo, a business development professional in the Austin, TX area. Melissa purchased her new e-bike with the intent of riding more and finding people to ride with. She found out about the Bicycle Sport Shop Women’s ride day online and decided to check out their Bee Cave casual ride. “I will definitely be back,” she said after the 15-mile loop around the hilly suburb. Women like Melissa are in every city across the country — interested in riding, looking for community. How retailers and bike industry people speak to these women can encourage them to join group rides and become a part of your shop’s community. Making sure your events are access

The Power of Beginner Women's Group Rides

It’s a muggy Saturday morning in Bee Cave - a suburb outside Austin, TX. Twenty or so women are gathered around a tent in the parking lot of Bicycle Sport Shop chatting and comparing bikes. There are fancy 2020 road bikes with electronic shifting present, as well as 20 year old hybrids, and big box store mountain bikes. It’s Women’s Ride Day for Bicycle Sport Shop’s Laura Neighbors, which also happens to be her favorite group ride of the month. The women I work with don’t think they are cyclists. I hold their shoulders, look into their eyes and say “YOU ARE A CYCLIST” and ask them to repeat it. When they do it's usually with tears in their eyes. Women face a ton of real and perceived barrier

How Progressive Beginner Group Rides Make You More Money: Part 5

We already talked about how your C and D group riders have the most potential for sales and services, and here we’re going to talk about ways to track those sales to help you fine tune your program to make the most money. “If your average shop employee makes between $15-$20/hourly, and they spend four hours planning and executing a ride, you’ve spent $80/week on that employee to see potentially huge returns,” says Robert Ford of Global Bikes. “You’ve already broken even on a basic tune up and water bottle sale, and we know from experience that if we can get the customers in the stores, they’ll spend money. We’ve given them a reason to come in with these group rides.” But we’re aiming higher

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